When the decision is made to to put your company on social media, knowing which platform to use can be the most difficult part. “Should I go with Pinterest, Instagram, Facebook, Twitter, Foursquare, Yelp or MySpace?” (Free advice, don’t use MySpace). Social media for business is a very thick forest and it’s easy to become lost. Below you will find one principle and two suggestions to help you make your decision.
Perhaps you’ve created a profile on every one of those platforms and now they sit idly, displaying a single post saying, “Welcome to our new company page! We look forward to posting more!” I know this because I’ve done it too.
What is a business owner to do with a bunch of social media profiles and no idea where to take them? What is the next best move?
There are literally thousands of ways to answer this question – one service that Shrein Media offers is helping clients decide which platform is best and developing a strategy of exactly what they should share to add value to the network. If you’re not ready to spend money, here’s one solution you should consider…
COMMIT TO CONSISTENCY FIRST AND FOREMOST
Business owners should be applauded for realizing the need for their business to have a presence on social media. However, before you choose which platform to invest in, you must make a serious commitment to showing up consistently on that platform and providing a consistent experience.
Every business owner knows that in order to grow the company, repeat customers are an absolute must. Repeat customers are not only your base of income, they are also your advertising to the rest of the world. Delivering exceptional experience to a customer consistently is what will bring them back. Social media for business works the exact same way. Delivering valuable content consistently relays to a customer, “you can count on us to be here to help you any way we can.”
If you want to succeed at social media for business, you must prove to potential leads and customers that they can rely on your business to deliver a positive social media experience on a consistent basis.
How to Decide Which Network Is Right for You
There are two factors for you to consider as you decide which social media network will be best for your business.
First, do your best to discern which network your customers are congregating on. If you’re a local restaurant, Yelp and Facebook are going to be your two best options. If you are a B2B company, Twitter and LinkedIn are most likely your best investment. If you are a musician or if you produce any type of recorded media, YouTube or Soundcloud should be given strong consideration.
You know your customers better than anyone… what type of people are they? Where do these types of people congregate? These are essential questions to answer because investing in social media for your business on a network with no customers, it’s a waste of effort and will leave you with a bad taste in your mouth for social media.
The second factor to consider, nearly as important as the first, is which platform are you most familiar with? Yes, it is possible to learn a new platform, however, just like anything it takes time to get good at something new. If you’re already active on Facebook and your customer base is on Facebook, ignore every other network and focus on Facebook.
If you’re unfamiliar with the platform but wish to represent your business right of the bat, your lack of knowledge and experience for the platform will show through and while users are forgiving for other users, they are not so forgiving for business. Using a platform that you’re unfamiliar with will do more harm than good.
There are literally thousands of resources that can speak to this topic further. However, business owners aren’t typically looking for homework… they’re looking for solutions. If you are interested in taking social media for business to the next level, sign up for our newsletter. Through this newsletter we provide real solutions for businesses who expect results. The solutions will work if you are willing to work to implement them.
You can also use the comment section below to ask any further questions about this topic.