Shorter Posts Get 23% More Interaction on Facebook
“Shorter posts get 23% more interaction – Posts below 250 characters get 60% more engagement.”
Belle Beth Cooper, Buffer App Post
Important for You to Know
First, consider what catches your eye when you’re on Facebook for personal use (if don’t get on Facebook for personal use you should). Users scroll through content very quickly, stopping briefly to determine if a post interests them and is worth their time. These are your potential customers.
Make it easy for them. Do the hard work of thinking through the best way to share your message in the shortest form possible. It will pay off.
How You Can Use This Information
Regularly using Twitter has forced me to become more intentional about packaging big ideas in small amounts of text. Very rarely do I post my first draft of a tweet. I spend several moments on every post making sure that it has all the necessary information to encourage someone to stop, look and hopefully click.
Set aside a few moments to think through every post and don’t rush yourself. My dad always told me, “haste makes waste,” and in this case it is true.
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I use the comment section below as a way of sharing free advice with business owners and social media managers. Feel free to ask your questions below and it will be my pleasure to share whatever knowledge I can to help you create a plan for using Facebook in your business.
