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Anita Vance is a wife, mother and grandmother from Paducah, Kentucky and is a keynote speaker for Christian women’s events and conferences. Her non-profit, Anita Vance Ministries, has experienced modest growth over the years but her website reflect more of where she’s been rather than where she is going. Our team partnered with her to create a website that would allow for women ministry leaders to discover and decide if Anita is the right speaker for their event without the distraction of an older website design.
What We Did
WordPress Installation – Enfold Theme Installation and Customization – Copywriting – Graphic Design – Social Media Brand Control Optimization – Basic Search Engine Optimization
We created a website that Anita needed but never would have been able to imagine for herself. We wrote personalized copy throughout the entire site directed specifically to the woman booking speakers for women’s events. We selected on-brand imagery from free and paid stock photography sites to give the site a real and authentic feel. Using photos from Anita’s private family photos we incorporated her story to help connect further with her target audience.
Lastly, we optimized meta data, titles and copy for search engine relevancy. While writing for humans, identified key words and phrases that potential clients would be using to find speakers like Anita in order to increase her chances of being found beyond referral. In addition we optimized the social media input that major social networks look to when posting – we dictated to networks what we wanted posted for image, title and text.